Extension Exercise 36: Support Animal Lives (p.48)
Firstly, here are your sentences and your notes, See p. 48.
Secondly, let’s turn your notes into a passage of prose: (appeals to animal welfare; appeals to morality; statistics; incredulous tone; emotive language)
Anne King, who is the chief executive officer of Animals at Risk, contends in her article, “Support Animal Lives” that we must enforce rules and regulations that protect animals from abuse. Throughout her article, Ms King encourages (appeals to) her fair-minded audience, mostly the government, policy makers and farmers, to focus firstly on the welfare of the animals rather than profit motives. She cites the statistics, (“seven million animals”) to draw attention to the size of the trade and to show the public that this is not a minor incident or a minor industry. High-mindedly, she thus appeals to the “moral” voice of all those concerned and shames the businessmen who fail to protect the animals. To reinforce her concerns, Ms King encourages us to sympathise with the animals and feel their pain and suffering. Incredulously, (adopting an incredulous tone), she suggests that their suffering is “unbelievable” because many foreign meatworks have no “rules and regulations”. Specifically, she uses emotive language to draw attention to the extent of the brutality of the meatworkers and seeks to anger members of the public with her graphic/emotive/shocking/brutal reference to the fact that the “knives are blunt and often cattle’s eyes are gouged out”.
(attacking and shaming techniques; adamant tone); Secondly, Ms King criticises/ discredits the live animal industry and businessmen who focus on profit and exploit the animals. She encourages the public to be outraged at the fact that the businessmen and government officials are getting “kick backs” which implies that they are trying to make personal profits from selling land to foreign governments. She also discredits and shames the Livestock Trade Ltd who is “paying spin doctors” money to manipulate the public image. She suggests that they are hypocritical and attempting to present a “caring face” when they are actually overlook how brutally the animals are treated. Adamantly, (she adopts an adamant tone), she isolates the industry with claims such as, “the industry is concerned about one thing only – profit”.
- Return to Red Workbook Tasks: an Overview
- Return to Lesson 5: Appeals and exercises