Description
By focusing systematically on the techniques of persuasion and a variety of appeals students will be able to confidently analyse the tone, style and impact of an author’s message.
This step-by-step introduction to persuasive techniques covers: the author’s views, tone, style and choice of words; the author’s reasons and evidence; the author’s appeals and values; and the impact of the author’s techniques.
The exercises in this workbook help students gain a comprehensive foundation in analysis and persuasive techniques. This workbook is also ideal for EAL students; who can also access the extended activities.