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(Yellow) Chapter 2: Exercise 9, p. 30

super book pearl copyPlease purchase Better Essays and Persuasive Techniques in order to access the Free Online Study Exercise Program: Buy Now: $24.95 (including postage).

Exercise 9:  Editorial : Fat tax (p. 30)
  1. Facts and figures: The editor relies on facts and figures to prove that obese jetsetters are having a big impact on the cost of air travel. They state that the airlines in the United States are now spending an extra $5 billion on fuel because of the extra weight of the aircraft. They also use statistics comparatively to prove that during the past 90 years the average weight of people has increased and therefore action must be taken to ensure that people pay fairly.
  2. The expert, Mr Webber who is a trusted economist with airline experience, offers his logical opinion, that obese jetsetters must pay according to their contribution to the cost of airline travel. He states that it is obvious that the heavier a person, the heavier the aircraft and therefore the cost of fuel increases.
  3. Comparative real-life examples are used to prove that there is a solution; the author uses the real-life example of Samoa Air and Southwest Airlines to show that other airlines are trying to cope with the increasing problem of overweight passengers. Many are introducing different solutions in order to cope with the rising weight of passengers.
  4. Comparisons: disabled people in taxis; insurance policies that may discriminate; these comparative life-style examples also show that some form of discrimination often exists in other areas of life: the author uses these examples to anticipate criticism from the public and to give themselves a chance to rebut opposing ideas. These examples support the fat-tax and suggest that it is fairer to have a user-pay principle.
Continue your Better Essays Learning Journey
  1. See Exercise 9, Sample Essay: introducing a fat tax?
  2. See Chapter 2: Reasoning Strategies
  3. Return to the Better Essays Home Page
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