Exercise 28
Techniques and purpose:
Making an Impact: Techniques and purpose
1. Aimy Johnson
- Statistics: $5.2 billion worth of food is wasted. The author seeks to draw attention to the amount of waste.
- Reference to a report and use of comparisons: The author refers to the report from the Australia Institute to lend credibility to the view that “as a nation we are throwing aware more food than the amount we spend on digital equipment”
- Another comparison: the author sets up an antithesis between the profligate behaviour of Western societies and the malnutrition experienced by poverty-stricken victims who die of “hunger-related diseases”
- Shaming tactics: the author seeks to shame those who waste food.
2. Trevor Doherty
- Attack: the author criticises the duck shooters; the reference to the “cruel sport” and the gratuitous violence
- Expert references and statistics: 22, 000 registered duck shootersComparisons: the author seeks to compare the cruelty of the live animal trade with the cruelty in our own back yard; provocative/inflammatory/accusatory tone.
- Appeal to moral values (shaming others): appeal to animal rights
- Purpose: to elicit sympathy for the victims and arouse anger towards those who are hypocritical and “cruel”.
3. Jack Nun, The Daily
- Appeals to safety and to law and order
- Expert opinion (government minister) and repetition
- Purpose: to reassure members of the community about the firm policies of the government as they implement strict law and order processes
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